tools for the inner librarian - website management

Yesterday, I wondered aloud, how can i find out who links to my site? Not surprisingly, I found my answer in Google's Webmaster Tools. I found lots of cool links to my site - even in Dutch, Italian, and Chinese(?). (Sorry, I'm still amazed that anyone has seen my site outside of my professor and classmates.)

So far, my online toolkit is fairly limited:

• Google's Webmaster Tools
• StatCounter

I'm using the free/online versions of each. Neat stuff. And very cool that it is free for novices like me to play with.

What other tools are out there? I went back to PLCMC's 23 Things, and was surprised that website management tools were not included in their list for librarians to explore. Actually, web development is not included in the list at all. Some might not be surprised by this, but this inner librarian--having just completed a killer course in multimedia web development as part of my online MLIS program--was more than mildly surprised. Most libraries are on the web. Do they track their statistics? What software do they use? Is it included in their OPAC subscription? But what about their home page? Blog? Calendar? Do they know who is using their site and how they are using it? How many libraries take this information seriously and how do they make use of it?

So, now I'm curious... and, apparently spending my afternoon online. ;-)